Proof, Not Promises
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Home · Luxury Rug Cleaning
There is no machine in our wash house that touches your rug's pile. Every piece — from a silk Qum to a family room wool — receives the same seven-stage, full-immersion hand wash our family has practiced since 1981.
The Method
Every rug is examined under gallery light, fiber by fiber. We identify the material — wool, silk, cotton foundation, viscose, blends — the knotting technique, the age, and any pre-existing wear, and photograph the piece for your client record.
A silk Tabriz and a wool Heriz should never be washed the same way. This stage decides everything that follows.
Each color in the rug is individually tested for bleeding and migration. Vegetable dyes, aniline dyes, and modern chromes each behave differently in water — we confirm precisely how yours will respond, and set the wash chemistry accordingly.
Before washing, dry soil must leave the foundation. Using compressed air and gentle mechanical vibration, we release years of embedded grit from deep within the knots — often removing more soil in this stage than the wash itself.
Washing a rug that hasn't been dusted turns dry soil into mud inside the foundation. It is the difference between clean and merely wet.
The rug is submerged completely and washed by hand with pH-balanced, fiber-specific soaps — never harsh solvents, never steam. Pile is groomed in the direction of the weave; both face and foundation are cleansed until the water runs clear.
Stains receive targeted, fiber-safe chemistry — wine, pet accidents, ink, water marks. Pet odors are neutralized with a full decontamination soak rather than masked. Where needed, moth treatment and color revival are performed here.
A final freshwater rinse restores neutral pH, water is pressed — never wrung — from the pile, and the rug dries flat in our temperature- and humidity-controlled drying room. Flat drying protects the rug's shape, sheen, and hand.
Fringe is detailed and combed, pile is groomed to a uniform finish, and the rug passes a final inspection against its intake photographs. It is then wrapped in breathable paper and returned to your floor by our own delivery team.
What We Clean
Tabriz, Kerman, Kashan, Isfahan, Heriz, Sarouk, Nain, Qum and beyond — the heart of our practice for four decades.
Fragile foundations and vegetable dyes handled with conservation-grade care and reversible methods.
Persian silk, Chinese silk, and silk-inlay rugs washed cold with silk-specific soaps to protect sheen and hand.
Anatolian weaves, from village kilims to palace-scale Oushaks with delicate pastel dyes.
Soumak, dhurrie, and kilim — washed and blocked to keep edges straight and colors crisp.
Beni Ourain, Azilal, and boucherouite — deep lanolin-safe washing for high-pile mountain wools.
Hand-knotted contemporary weaves, including delicate vegetable-dyed and banana-silk pieces.
Sculpted-pile Nichols and Fette rugs cleaned to revive their carved relief and lustrous wool.
Flat-stitched and tapestry-woven pieces treated with textile-conservation techniques.
Shag, ryas, and dense modern wools — dusted deeply and dried flat to prevent distortion.
Viscose, bamboo silk, Tencel, and hand-tufted designer rugs — fibers that punish shortcuts, handled correctly.
Polypropylene, nylon, and polyester rugs cleaned thoroughly and affordably, with the same care in handling.
Proof, Not Promises