The Hidden Danger in Your Home

Atherton and Woodside estates house some of the world’s most valuable handmade Persian and Oriental rugs. Yet, many homeowners unknowingly entrust these $40,000 investments to volume-based carpet cleaners.

Steam Cleaning is for Synthetic Carpets, Not Art

Standard carpet cleaning companies—like Sequoia Carpet or All Green Carpet Clean—use hot water extraction and high-pH detergents. When applied to natural wool and silk, the results are catastrophic:

• Lanolin Stripping: Harsh chemicals remove the natural oils from wool, leaving it brittle and dry.
• Color Bleeding: Hot water causes the unstable dyes in antique rugs to run and blend irreversibly.
• Foundation Warping: High-pressure wands warp the cotton foundation, destroying the rug’s structural integrity.

The Zoom Rugs Hand-Washing Standard

At Zoom Rugs, we do not use wands. We do not use steam. We operate a dedicated, museum-grade facility focused exclusively on the preservation of handmade textiles.

Our process involves pH-neutral cold-water submersion, mimicking the traditional river-washing techniques used in the rugs’ countries of origin. This guarantees zero color run, absolute preservation of wool lanolin, and a pristine restoration of the rug’s original vibrancy.